Instructions comes from Pantelion Films, Hollywood’s first Spanish-oriented studio and a joint venture between Lionsgate and the formidable Mexican multimedia company Televisia. Chief Executive Paul Presburger says that Instructions shouldn’t have come as such a surprise because of Derbez, a huge star in Mexican film and TV. “He’s the biggest star nobody heard of,” Presburger says. “But even in the testing (with sample audiences), we were scoring higher than we thought. It was clear we’ve just been scratching the surface of the Latino market.” Latino moviegoers are diverse That market will soon take on a more international flair. Upcoming Latino-themed movies include: Pulling Strings (Oct. 4), a romantic comedy featuring Mexican star Jaime Camil that is half-English, half-Spanish and includes bit parts by Stockard Channing and Tom Arnold. Chavez (April 4), a biopic about Cesar Chavez. The English-language film stars Michael Pena as Chavez and co-stars Rosario Dawson and John Malkovich. The Mexorcist (no release date), the graphic-novel adaptation about a fallen exorcist called back to duty when his brother is murdered by a Mexican drug cartel. Presburg says that while there is no monolithic Latino market “there’s a Mexican audience, Cuban, Puerto Rican” he expects more studios to follow suit with specialty divisions. “It’s not that different from most moviegoers: If they’ve got a choice between Transformers and a small Mexican movie, most people are still going to choose Transformers,” he says.
Search Law Blog1 September 27, 2013, 7:40 AM Fur Flies in W. Hollywood; Atlanta Pension Probe; EA Settles Suit Getty Images Law Blog rounds up the mornings news: Pension probe: Alleged misconduct at one of Atlantas three pension boards has triggered a federal investigation. NPR Dimon in the rough: An unusual meeting Thursday between Attorney General Eric Holder and J.P. Morgan CEO Jamie Dimon could push the price tag of a potential settlement between the bank and the U.S. beyond $11 billion. WSJ Fur-ious: A West Hollywood retailer filed suit Thursday against the city over its first-in-the-nation ban on fur apparel. LA Times EA settlement: Videogame maker Electronic Arts Inc. and the Collegiate Licensing Co. reached a settlement with college athletes suing them . . . .